[20%off] 20h KEY RING ＜VINTAGE REVIVAL PRODUCTIONS＞

こちらの商品は2月下旬のお届けとなります。

VINTAGE REVIVAL PRODUCTIONS' standard key ring to stop you from losing your keys

Clips easily to a bag or pocket using a magnetic closure.
It can be clipped not only to your pocket but also to the outside of a bag. Stores and attaches easily to the steel part of any refrigerator, desk, door, etc. So, you don't have to worry about losing your keys.

The brand logo of Vintage Revival Productions is finished by hand, showing the skill, pride, and craftsmanship in manufacturing. The black leather reminiscent of the ship is inspired by the denim worn by the shipbuilders and is unique to former ship designer Mr. Shiota.

Designed by VINTAGE REVIVAL PRODUCTIONS
https://www.vrp-jp.com

The Vintage Revival Productions was established in 2008 by the brothers Yuki and Koji Shioda. Yuki the older is in charge of design and production and his younger brother Koji runs the manufacturing. The company name come from the "revival" of vintage jeans and patched materials they like to use, alongside leather as smaller accessories when it was first established.
CONCEPT Created with purpose

The products were designed by Yuki, a former ship designer, using CAD and multiple prototypes were made, before arriving at production. These products are carefully designed andmanufactured from the perspective of beauty, design, materials, and production.

Please note there are some individual differences.

Made in Japan

※All REKROW materials are taken from one-off workwear. These items are naturally worn-in over time, and some damages are kept on purpose to retain the used character. Each one is unique, please enjoy the unique character of REKROW materials which are worn-in over time and aged naturally.
All photos are for style purposes only. We cannot specify the discoloration or damage to the fabric. Also, please note that we do not accept exchanges or returns.

REKROW “h” Product
The "h" represents the "hour" and the “human”.
For the countless “hours” it takes the “human” to collect, assort, unravel and unpick the workwear, then resew and transform it into our new product by hand.
REKROW will build and preserve a Circular Manufacturing platform that will pass on this region's skills and know-how for the future by imparting the manufacturing story of WORKER.


The Material
The No.1 material used for the REKROW garment originates from denim workwear garments that have been worn for a year in the shipyards of Setouchi. The fabric is originally from “Kaihara denim”, a local world-class Japanese quality denim mill. The materials used reflect the works of welders, riveters, and painters, and no two are alike. We carefully unpick each and every garment and repurpose them. Fading, discoloration, stains, broken threads, and holes are created naturally. All materials are unique. We dare to care to highlight their hard work.


The Unraveling
We collect all the workwear and then begin manually unpicking and unraveling each by hand, step by step. A single jacket can be divided into 25 parts, a pair of pants has over 20 parts.
The “unraveling” process can take up to five times longer than the “sewing” process.
The “unraveling” process reveals a new shade and contrast that was previously hidden and changed over time.
With each step of the “Unraveling” process, you can feel the value created by time.
Each unique piece of the garment has been combined individuality one by one by craftsmen. Good things take time.


The Product
All the workwear made, worn, and collected for the REKROW products is produced in a small area of Fukuyama city. This area has many skilled manufacturing factories that have continued for generations and can handle all areas from fabric, sewing, processing, and finishing.

It is rare in Japan to discover one region where all the manufacturing can be completed in a single area. Through cooperation and harmony in a small region, such a platform is made perfect for our regeneration and circularity. Real skills, true know-how.
REKROW products from Hiroshima are made with users' sensibilities in mind.